Kantar

Kantar is the world’s leading marketing data and analytics business and an indispensable brand partner to the world’s top companies, including 96 of the world’s 100 biggest advertisers. 

Kantar is the world’s leading marketing data and analytics business and an indispensable brand partner to the world’s top companies, including 96 of the world’s 100 biggest advertisers.

We have a complete, unique and rounded understanding of people around the world: how they think, feel and act, globally and locally in over 90 markets.

We don’t just help clients understand what’s happened, we tell them why and how they can shape the future.

We combine the most meaningful attitudinal and behavioural data with deep expertise and technology platforms to track how people think and act. We help clients develop the marketing strategies that shape their future and deliver sustainable growth. 

Our Brand Promise
Shape your brand future
Shape your brand future is our invitation to clients to collaborate; to define the role that brand plays in their business, and to optimise the performance of their brand. 

 
We believe in the power of brand. It delivers important value and sustainable growth by strengthening connections with consumers.

To help brands harness that power, we start with people everywhere, and what shapes their attitudes, behaviours and aspirations. From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Our indispensable insights and actionable advice empower you to make incisive tactical refinements and big strategic leaps forward. And with the strongest connections to your consumers and greater value in your business, you can shape your brand and its future.

Kantar. Shape your brand future.